London (England, UK) is a city overflowing with iconic symbols that are inseparable from its identity. From architectural masterpieces to novelty designs, these 15 icons of London not only shape the city’s landscape, but also portray the very image of London as seen in popular culture today.
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I’m Hazel, a British travel blogger from Essex, just east of London. Having spent my life working and socialising in London, I’ve gained a wealth of local knowledge that I’m excited to share with you. And even though I know London like the back of my hand, the city still remains my absolute favourite place to be!
Further reading: Ultimate London Travel Guide: Exploring the UK Capital.
Here’s a look at 15 of the most famous symbols that make London instantly recognisable.
15 Famous Icons of London.
I have split this guide into 3 sections:
- 15 Famous Icons of London.
- Where to buy souvenirs of the icons of London.
- FAQs about the icons of London.
1. Red Phone Boxes
A quintessential part of London’s streetscape, the red phone box is more than just a functional booth; it’s a piece of the city’s history. Designed by Sir Giles Gilbert Scott in 1924, these kiosks became a symbol of British resilience and design. Although red phone boxes are less common today due to the prevalence of mobile phones, many have been preserved as historic landmarks.
Red phone boxes can also be seen in Malta, Gibraltar, and other British Overseas Territories.
2. Black Cabs
London’s black cabs are a hallmark of the city’s transport system. Known for their spacious interiors and the rigorous “The Knowledge” test that drivers must pass, these taxis are not just vehicles; they are an integral part of London’s cultural fabric.
Black cabs can also be seen in British cities Edinburgh and Glasgow (in Scotland).
3. Red Double-Decker Buses
Few symbols are as iconic as London’s red double-decker buses. These buses have been a staple of the city’s public transport since the 1950s. The Routemaster, with its open rear platform, is particularly legendary.
4. Big Ben
No list of London icons is complete without mentioning Big Ben. Big Ben is the bell clock housed within the Elizabeth Tower at the Palace of Westminster. It is one of the most recognisable clock towers in the world and a symbol of British democracy. Its chimes have marked the passage of time in the UK for generations.
5. Beefeaters
The Yeoman Warders, commonly known as Beefeaters, are the ceremonial guards of the Tower of London. Dressed in their distinctive Tudor-style uniforms, Beefeaters are steeped in history, their presence evoking the days when the Tower was a royal residence, prison, and execution site. Today, they are a major tourist attraction and a symbol of London’s royal heritage.
6. The Union Jack
The Union Jack, the national flag of the United Kingdom, is a powerful symbol of the country’s unity and heritage. In London, it can be seen flying from government buildings, draped over royal palaces, and worn with pride during national celebrations. The flag’s design, combining elements of the crosses of St. George, St. Andrew, and St. Patrick, reflects the history of the UK’s union.
7. Red Pillar Boxes
Like the red phone boxes, the red pillar boxes are a quintessential part of London’s streets. These post boxes have been a fixture since the mid-19th century, providing a reliable means of communication. Their striking red colour and cylindrical shape make them an instantly recognisable symbol of British postal history, and they are still in use today (operated and maintained by Royal Mail).
Red phone boxes can also be seen all over the UK, not just in London.
8. London Underground Sign
The London Underground, affectionately known as “the Tube,” is the oldest rapid transit system in the world. The roundel sign, featuring a red circle with a blue bar through the middle, is an iconic emblem of the city’s transport network.
9. The Crown
The Crown represents the British monarchy and has been a symbol of power and tradition in the UK for centuries. In London, the Crown is everywhere – most notably in the Crown Jewels, housed in the Tower of London. The monarchy is an integral part of British identity, and the Crown represents both the continuity and the grandeur of the British royal family.
10. Harrods
No visit to London is complete without a trip to Harrods. This world-famous department store in Knightsbridge is a symbol of luxury. Established in 1824, Harrods has grown to become a global icon of shopping, offering everything from high-end fashion to gourmet food. Its motto, “Omnia Omnibus Ubique” (All Things for All People, Everywhere), reflects its status as a shopping destination for all.
Further reading: 30 of the Best London Tourist Attractions for First Timers.
11. Mind The Gap
“Mind the Gap” is an iconic phrase associated with the London Underground, warning passengers to be careful of the space between the train and the platform. This simple yet memorable phrase has become emblematic of London’s public transport system. Souvenirs featuring “Mind the Gap,” such as t-shirts, mugs, and doormats, are popular with tourists visiting the city.
12. English Tea and Teacups
English tea is synonymous with British culture, and the tradition of “afternoon tea” is a quintessentially British experience. London is home to some of the most famous tea rooms in the world, where you can enjoy this timeless ritual. Teacups, often decorated with floral patterns or London landmarks, are popular souvenirs from London.
13. Tower Bridge
Often mistaken for London Bridge, Tower Bridge is one of the most iconic and visually striking landmarks in London. Its Victorian Gothic style and twin towers make it instantly recognisable.
London tip: Consider purchasing the London Pass or the London Explorer Pass, which offer discounts and fast-track entry to many attractions.
14. The King’s Guard
The King’s Guard is one of the most recognised symbols of British royalty and pageantry. These soldiers, dressed in their distinctive red tunics and tall black bearskin hats, stand watch outside royal residences such as Buckingham Palace, St James’s Palace, and the Tower of London. The King’s Guard is not just a ceremonial unit; they are fully operational soldiers responsible for protecting the monarchy. Their stoic presence, combined with the Changing of the Guard ceremony, is a major attraction for visitors.
15. The London Eye
The London Eye, also known as the Millennium Wheel, quickly became one of London’s most popular tourist attractions since it opened in 2000. This giant Ferris wheel on the South Bank of the Thames offers panoramic views of the city, making it an iconic part of London’s skyline.
Icons of London – Conclusion
There are more icons of London (such as the Gherkin building, Buckingham Palace, the River Thames and the Shard), but above I have listed the main ones.
London’s icons are more than just images – they are embodiments of the city’s rich history, culture, and global influence. Whether it’s the sight of a red double-decker bus crossing Westminster Bridge or the sound of Big Ben’s chimes echoing across the Thames, these symbols are an indelible part of what makes London, London.
Where to buy Iconic London Souvenirs
Bringing home a piece of London is a great way to remember your visit. London offers a wide range of options for souvenir shopping. Here’s where you can find some of the best London-themed items.
1. Covent Garden Market
Covent Garden is not only a historic market but also a fantastic place to pick up souvenirs. You’ll find everything from traditional items like Union Jack-themed gifts and London bus models to artisanal crafts and unique handmade jewellery. The Apple Market, in particular, is known for its variety of stalls offering quality souvenirs.
2. Oxford Street
As one of London’s most famous shopping streets, Oxford Street is lined with souvenir shops where you can find a wide range of London-themed gifts. Stores like The London Souvenir Shop and Cool Britannia offer everything from classic keychains, mugs, and t-shirts featuring iconic London symbols to more specialised items like London Underground merchandise.
3. Harrods
For a more luxurious shopping experience, head to Harrods in Knightsbridge. Harrods offers a selection of high-end souvenirs, including exclusive Harrods-branded products, luxury chocolates, and fine teas. Their famous green and gold shopping bags themselves have become iconic souvenirs.
4. Portobello Road Market
If you’re looking for something a bit different, Portobello Road Market in Notting Hill is a treasure trove of unique finds. In addition to antiques and vintage items, you’ll find quirky London-themed gifts, retro posters, and prints that capture the essence of the city.
5. Camden Market
Camden Market is a hotspot for alternative and eclectic souvenirs. From punk-inspired fashion and street art prints to funky jewellery and handmade crafts, Camden offers a diverse range of items that reflect the vibrant culture of London. It’s the perfect place to find something truly unique.
6. The Tower of London Gift Shop
After touring the historic Tower of London, stop by the gift shop for souvenirs that celebrate the city’s royal heritage. Here, you can purchase replicas of the Crown Jewels, Beefeater-themed items, and historical books. It’s a great spot for finding educational and historically significant gifts.
7. Hamleys
For toy lovers, Hamleys on Regent Street is a must-visit. As one of the world’s oldest and largest toy stores, Hamleys offers a range of London-themed toys, including teddy bears dressed as Beefeaters, models of London buses and black cabs, and classic British board games.
8. The British Museum Shop
The British Museum Shop offers a range of souvenirs inspired by the museum’s extensive collections. From art prints and books to replicas of ancient artefacts, this is a great place to find culturally rich and educational souvenirs.
9. Westminster Abbey Shop
Located at one of London’s most famous landmarks, the Westminster Abbey Shop offers a variety of religious and historical souvenirs. Items include beautifully crafted Christmas ornaments, historical books, and replicas of artefacts related to the abbey’s long history.
10. London Transport Museum Shop
For those fascinated by London’s transport system, the London Transport Museum Shop in Covent Garden is a must-visit. Here, you can buy a variety of transport-themed gifts, including posters, models of London buses and trains, and the iconic London Underground roundel merchandise.
11. Amazon UK
Here are some iconic London-themed souvenirs you can find on Amazon UK:
FAQs About Famous Icons of London.
Below are some frequently asked questions about icons of London.
Q. What are the most famous icons of London?
A: Some of the most famous icons of London include the red phone boxes, black cabs, red double-decker buses, Big Ben, Beefeaters, the Union Jack, red pillar boxes, the London Underground sign, the Crown, and Harrods.
Q. What is the history behind the red phone boxes in London?
A: The red phone boxes were designed by Sir Giles Gilbert Scott in 1924. They were originally created as a practical solution to improve public communication. Over time, they became an iconic symbol of British design and resilience. Although they are less common today due to mobile phones, many have been preserved as historic landmarks.
Q. Why are London taxis called “black cabs”?
A: London taxis are called “black cabs” because they have traditionally been painted black. The design of these cabs is unique, with a spacious interior and a turning radius suitable for the narrow streets of London. Drivers of black cabs are known for their extensive knowledge of London’s streets, known as “The Knowledge.”
Further reading: Where to stay in London: 22 best areas and hotels.
Q. What makes London’s double-decker buses iconic?
A: London’s red double-decker buses, particularly the Routemaster model, are iconic due to their distinctive design and long history as a key part of the city’s public transport system. They offer a scenic and elevated view of the city, making them popular with both tourists and locals.
Q. What is Big Ben, and why is it a famous icon of London?
A: Big Ben is the nickname for the Great Bell of the clock at the north end of the Palace of Westminster. Often, the name is mistakenly used to refer to the entire clock tower, which is officially named the Elizabeth Tower. Big Ben is famous for its accuracy, the chimes that have been broadcast by the BBC, and as a symbol of British parliamentary democracy.
Q. Who are the Beefeaters, and what do they do?
A: Beefeaters, formally known as Yeoman Warders, are the ceremonial guards of the Tower of London. They historically guarded the Tower and the Crown Jewels and were responsible for the prisoners held there. Today, they serve as tour guides and are a major icon of London, symbolising London’s royal and military history.
Q. What is the significance of the Union Jack in London?
A: The Union Jack is the national flag of the United Kingdom and symbolises the unity of England, Scotland, and Ireland. In London, the Union Jack is a symbol of national pride and can be seen on government buildings, during royal events, and in many cultural and sporting events.
Q. What are red pillar boxes, and why are they important?
A: Red pillar boxes are mailboxes used by the British postal system, first introduced in the mid-19th century. They are important as a symbol of reliable communication across the UK and are instantly recognisable for their bright red colour and cylindrical shape. Not just an icon of London, they are still functional today.
Q. What is the story behind the London Underground sign?
A: The London Underground sign, known as the roundel, features a red circle with a blue bar through the middle. It was first introduced in 1908 and has since become an iconic symbol of London’s extensive and efficient transport network, commonly referred to as “the Tube.”
Q. What does the Crown represent in London?
A: The Crown represents the British monarchy, which is a central institution in the United Kingdom. In London, it is visible in places like the Tower of London, where the Crown Jewels are kept, and during royal ceremonies and events. The Crown symbolises the history, tradition, and continuity of the British royal family.
Q. Why is Harrods considered an icon of London?
A: Harrods is considered an icon of London due to its status as one of the world’s most famous luxury department stores. Located in Knightsbridge, it has been a symbol of opulence and high-end shopping since it was established in 1824. Harrods attracts visitors from all over the world with its vast range of products and its motto, “Omnia Omnibus Ubique” (All Things for All People, Everywhere).
Q. What is the significance of English tea in British culture?
A: English tea is more than just a beverage in the UK; it’s a cultural institution. The tradition of afternoon tea, which includes a pot of tea served with sandwiches, scones, and pastries, dates back to the 19th century. Tea has become a symbol of British hospitality and refinement, and enjoying a cup of English tea is a quintessentially British experience.
Q. Who are the King’s Guard, and what do they do?
A: The King’s Guard are soldiers tasked with protecting royal residences like Buckingham Palace and the Tower of London. Despite their ceremonial appearance, they are fully trained military personnel. They are famous for their red uniforms and bearskin hats, and the Changing of the Guard ceremony is a popular attraction and an icon of London.
Q. What does “Mind the Gap” mean, and why is it so famous?
A: “Mind the Gap” is a safety announcement used in the London Underground to warn passengers about the space between the train and the platform. The phrase has become iconic over the years and is now a symbol of London’s public transport system. You can find “Mind the Gap” merchandise such as t-shirts, mugs, and signs, making it a quirky and memorable London souvenir.
Q. What makes Tower Bridge unique compared to other bridges in London?
A: Tower Bridge is one of London’s most iconic landmarks, known for its stunning Victorian Gothic architecture and twin towers. It’s a bascule and suspension bridge that opens to allow ships to pass through the Thames. Unlike London Bridge, Tower Bridge is often recognized for its ornate design and historical significance, making it a must-see for visitors.
Q. Can you go inside the London Eye, and what can you see from it?
A: Yes, the London Eye is a giant Ferris wheel on the South Bank of the River Thames, and visitors can ride in its glass capsules. From the top, which reaches 135 metres (443 feet), you can enjoy panoramic views of London, including landmarks like Big Ben, the Houses of Parliament, Buckingham Palace, and even the distant hills on a clear day. It’s one of the best ways to see the city from above.
Q. Why do the King’s Guard wear bearskin hats?
A: The bearskin hats worn by the King’s Guard are a part of their traditional uniform, dating back to the early 19th century. The hats were originally worn by soldiers to make them appear taller and more intimidating. Today, they remain a distinctive part of the ceremonial dress, symbolising the history and tradition of the British military.
Q. What is the history behind Tower Bridge?
A: Tower Bridge was completed in 1894 and was designed to ease road traffic while still allowing ships to pass along the Thames. Its unique bascule (drawbridge) mechanism was an engineering marvel at the time. Today, Tower Bridge stands as a symbol of London’s industrial heritage and Victorian ingenuity, and it remains a functional and beautiful part of the city’s landscape.
Q. What is the best time to visit the London Eye?
A: The best time to visit the London Eye is during the late afternoon or early evening, especially if you want to catch the sunset over the city. However, visiting at night offers a magical experience as the city lights up. Booking your tickets in advance is recommended to avoid long queues, especially during peak tourist seasons.
Q. How has English tea influenced global tea culture?
A: English tea, particularly the tradition of afternoon tea, has had a significant influence on global tea culture. The British spread their tea-drinking habits across their colonies, leading to the popularity of tea in places like India and Hong Kong. The ritual of taking tea, often with milk and sugar, has become a global tradition, with many countries adopting their own variations of this quintessentially British practice.
Q. Where can I see these famous London icons?
A: You can find these icons all over London:
- Red phone boxes, black cabs, and double-decker buses are scattered throughout the city.
- Big Ben is at the Palace of Westminster.
- Beefeaters can be seen at the Tower of London.
- The Union Jack flies on many government buildings and during special events.
- Red pillar boxes are on many streets.
- The London Underground sign is at every Tube station.
- The Crown Jewels are displayed at the Tower of London.
- Harrods is located in Knightsbridge.
- The King’s Guard can be seen at Buckingham Palace and St James’s Palace, where they perform the Changing of the Guard ceremony.
- English tea can be enjoyed at numerous tea rooms and cafes across the city, with iconic locations like The Ritz and Fortnum & Mason offering traditional afternoon tea.
- Tower Bridge is located near the Tower of London and spans the River Thames.
- The London Eye is on the South Bank of the Thames, offering panoramic views of the city.
Top tip: For the best London days out, check out my curated list of London Experiences.
Related reading for famous icons of London.
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